The national launch of Aakash’s ANTHE talent-hunt exam, staged as a product announcement — a wide LED canvas, truss-mounted identity overhead and a room built to be shot.
ANTHE is announced once a year to a national student audience, so the launch had to photograph as a campaign asset as much as it played to the room. The exam identity needed to be unmistakable in a wide frame without crowding the LED canvas that carried the announcement itself.
We split the branding across two planes. Dimensional ANTHE 2022 lettering was mounted on the overhead truss, holding the identity above the action in every wide shot, which freed the full-width LED canvas below to carry the launch key art and announcement graphics uninterrupted. Moving-head fixtures were rigged on the same truss line and programmed in a cool blue palette matched to the key art, so the room, the screen and the photography all sat in one colour world.
The launch delivered a stage that read cleanly in wide campaign photography and in the room, with the exam identity present in every frame.
